Omnisend_ Review|
introduction
Omnisend
Omnisend is a powerful marketing automation platform designed to help businesses enhance their email and SMS marketing strategies. With its user-friendly interface and advanced features, Omnisend enables users to create personalized campaigns, automate workflows, and track performance metrics effortlessly. It offers a range of tools for segmentation, targeting, and integration with e-commerce platforms, making it an ideal choice for businesses looking to streamline their marketing efforts and drive engagement.
Pros
- High-quality newsletter templates and email builder
- User-friendly tools for small and midsize marketers
- Excellent customer support
- Affordable plans
Cons
- SMS costs can quickly add up
- Comparatively weak analytics and automation
Omnisend Specs
- Free Plan: Yes
- A/B Testing: Yes
- Social Media Marketing: Yes
- All Specs: Available
Omnisend is a comprehensive email marketing platform that focuses on SMS support, robust email tools, and effective segmentation and reporting capabilities. It offers affordable plans and outstanding customer support. Its template-driven approach makes Omnisend particularly valuable for e-commerce businesses that need to launch campaigns swiftly without extensive training. While experienced marketers can utilize its analytic and automation features, they might find the automation and analytics somewhat limited. Therefore, HubSpot Marketing Hub and Mailchimp continue to be our top choices for all-in-one email marketing solutions.
How Much Does Omnisend Cost?
Omnisend offers three pricing tiers, tailored to the size of your contact list and email volume. The Free plan limits your contact list to 250 contacts and 500 emails per month. This is suitable for a trial, but most businesses will require more capacity.
Next in line is the Standard tier, which begins at $16 per month for up to 500 contacts. The price escalates as the number of contacts increases. For instance, having 150,000 contacts raises the subscription cost to $1,456 per month. The monthly email quota is tied to 12 times the size of your contact list, allowing you to send 12,000 emails per month with a list of 1,000 contacts. It’s worth noting that Campaigner, owned by Ziff Davis (the parent company of PCMag.com), imposes a 6x email cap.
Omnisend’s Pro plans are the most expensive, and for good reason. They offer unlimited monthly email sends and provide advanced reporting tools that enable you to track overall performance and compare email and SMS results. Pro plans start at $59 per month for 2,500 contacts, scaling up to $1,914 per month for 150,000 contacts.
Maximizing Value with Omnisend’s Pro Tier for SMS Messaging
When considering heavy use of SMS messaging, Omnisend’s Pro tier is a valuable option. Unlike email sends, SMS messages often incur additional costs based on the destination. For instance, sending a single SMS to a US number costs $0.015, while sending to a French number costs $0.08.
Upon signing up for Omnisend’s Free and Standard tiers, users receive a one-time bonus of $1 in SMS credits. This equates to about 67 SMS messages to US numbers, which can quickly run out. For additional SMS needs, these tiers require subscribing to an add-on SMS credit plan, starting at $20 per month. Conversely, the Pro plan offers SMS credits equal to the monthly plan cost, significantly aiding campaign budgeting.
For those who do not need advanced analytics and extensive SMS features, Omnisend remains cost-effective compared to Mailchimp and other comprehensive services. Klaviyo offers competitive pricing at lower tiers and includes a monthly SMS allowance, but for larger contact lists, Omnisend proves to be the more economical choice.
Crafting Effective Emails
Email builders are essential for email marketing tools, enabling the creation of engaging emails and newsletters for subscribers. Omnisend, much like HubSpot, stands out with its exceptional drag-and-drop editor and an array of appealing, predesigned email templates. These templates are especially beneficial for quickly launching email campaigns, even if your business lacks a dedicated email designer. Additionally, Omnisend allows for the upload of custom HTML templates.
The drag-and-drop editor in Omnisend simplifies the process of personalizing templates to meet your specific needs. A notable feature is the ability to drag and drop entire section blocks, such as a body or hero image, into your email, rather than adding individual elements one by one. You can also create unique discount codes to reward subscribers and easily integrate them into your emails.
Omnisend’s templates are incredibly flexible and customizable. In comparison, Brevo offers a feature-rich email builder and a more extensive selection of templates. However, Omnisend remains competitive with its discount block feature and more interactive templates to enhance your emails.
Crafting Lists and Segments with Omnisend
Omnisend provides powerful tools to create and segment your email subscriber lists, enabling a focused and precise approach to your email marketing campaigns. By targeting subscribers with personalized messages at optimal times, you can enhance the effectiveness of your campaigns. The key lies in Omnisend’s segmentation capabilities: the more detailed and sophisticated the criteria, the more accurately you can tailor your emails.
For instance, you can automate email schedules based on how frequently a subscriber engages with your emails over specific periods. Omnisend offers limitless segment creation, along with an extensive range of customization options to refine each segment to your exact needs.
Additionally, Omnisend simplifies the process with a comprehensive collection of prebuilt segments. This means you don’t have to start from scratch, as you can easily use predefined segments for active email subscribers, recent buyers, and high-value customers. The platform’s variety of options makes segmentation straightforward and user-friendly. Furthermore, Omnisend allows you to sync these segments with Facebook Custom Audiences and Google Customer Match, extending the reach of your targeted marketing efforts.
Automations and Reporting
Once you move beyond email creation, setting up automations becomes crucial for maintaining customer relationships. These automations, often referred to as flows or drip campaigns by other email marketing services, involve sending a sequence of automated emails triggered by specific subscriber actions, such as joining a list or clicking a link in an email.
Omnisend’s automation library provides a wide array of prebuilt templates, allowing you to initiate the process without starting from scratch. Examples of these templates include welcome emails, abandoned cart reminders, post-purchase messages, transactional emails, and special occasion workflows. Additionally, you have the option to create custom automation templates. The process is similar to other email marketing platforms: select a trigger, set message delays, and more.
When you split a path in your flow, you can conduct A/B testing to compare the performance of different versions, analyzing recipient counts and open/click rates. However, Omnisend does not display email conversion rates like Klaviyo does.
Omnisend offers robust reporting features, though advanced metrics are only available on the Pro plan. These reports highlight the performance of all your campaigns and workflows, identifying the most effective actions. While this provides a good foundation, it falls short compared to the reporting tools of competitors like Klaviyo and Mailchimp, which offer benchmarks for comparing your results with industry standards.
Support and Live Chat
Omnisend provides round-the-clock email and live chat support across all its plans, including the free tier. While the paid plans boast “priority support,” the exact difference in response times compared to other tiers is not specified. However, the company claims that their support agents usually respond within three minutes. Notably, Omnisend does not offer telephone support.
In addition to live support, Omnisend has a wealth of documentation and resource pages available for troubleshooting campaigns and automations. Customers spending at least $400 per month are assigned a dedicated Customer Success Manager. This manager assists with data migration, initial automation and campaign setup, and offers ongoing support to ensure users maximize the benefits of the tool.
Verdict: A Great Starting Point for Beginners
Omnisend offers a high-quality email marketing service with user-friendly templates and convenience, making it ideal for beginners. Unlike more advanced tools, Omnisend has a gentle learning curve, though it falls short in providing detailed metrics and segmentation options, which can be limiting. For those seeking a comprehensive email marketing system that meets the needs of experienced marketers and large-scale campaigns, we recommend exploring Editors’ Choice winners like Campaigner, HubSpot, and Mailchimp.
